![]() The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy). Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan).Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands such as Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco and KrackJack).The three companies today are as follows: This section was further divided between his two sons. Jayantilal took the beverages section as his share. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The separation was only that Jayantilal separated himself from his four older brothers. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. It minted money from selling cold beverages like Gold Spot, Thums Up and Frooti, all of which became household names. The family saw an opportunity here and opened their own cold drinks business, which flourished because there was no competition. Much later, in 1977, the Morarji Desai government expelled Coca-Cola from India. The Parle brand became well known in India following the success of products such as the Parle-G biscuits. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits. Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the British Army. The five brothers worked together under their father. ![]() He had five sons - Maneklal, Pitambar, Narottam, Kantilal and Jayantilal. He ran a bakery making bread, buns, rusks, scones, nankhatai, turnovers, etc. However, it was not profitable, and so he moved into the food business by selling snacks. He moved to Mumbai to make a living and at first, his business was tailoring. The founder was Mohanlal Chauhan who hailed from Pardi near Valsad in Gujarat. Parle Products was founded in 1929 in India by the Chauhan family of Vile Parle, Mumbai. ![]() It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. Parle Products is an Indian multinational food processing company, based in Mumbai. ![]()
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